Social media marketing is and will always be an invaluable tool for companies trying to build their brand, engage with their customers, or even drive real results in the market. Recent insights and data shows that the power of this marketing strategy is not only present in its reach but also in the concrete benefits it provides to businesses. Understanding the full potential of social media marketing is a must for individuals looking to stay ahead and maintain a competitive edge in 2024. We’ll go over the top five benefits of social media marketing below, benefits which make social media a must have tool for almost every brand this year.
1. Increased exposure
Success in business is often determined by visibility and social media marketing stands out as the number one choice for brands to gain more exposure. Around 83% of marketers worldwide recognize that increased exposure is the main benefit of social media marketing, this is actually according to a Survey by Statista on advertising & marketing insights. Businesses and brands can achieve a wide online presence if they make good use of social media platforms like YouTube and Facebook to air out their products. Today everything has become so straightforward and businesses find it more easy to gain recognition without depending entirely on traditional marketing channels. This is due to the global exposure of social media marketing which has helped brands become household names and stay at the forefront of consumer’s minds.
2. Increased traffic
Generating traffic to business sites is another reason why marketers choose to invest their resources in social media marketing. Approximately 73% of marketers surveyed by Statista listed increased traffic as a major benefit of their online presence. This is relatable since social media platforms provide an effective way to redirect consumers from their feed to business domains, regardless of whether companies want to drive traffic to websites, blogs, or online stores. Platforms like Instagram, Twitter, and Linkedln serve as entry points for guiding potential clients to learn more about business products and services as well as sites to showcase one’s brand.
3. Lead generation
Turning exposure and traffic into valuable leads in businesses is yet another advantage of social media marketing. The same Statista survey indicated that 65% of marketers stated that social media helps them generate leads and win future clients. Brands can attract individuals interested in their goods or services by integrating tools like Facebook’s lead ads and LinkedIn’s B2B targeting feature to collect contact information and details in case of a potential follow up in the future. Businesses can also generate highly targeted ads that connect with specific demographics and build a pipeline of potential clients by just making good use of these social media tools.
4. Developing loyal fans
Social media has turned into a place of building enduring connections with clients and promoting brand loyalty. Statista outlines that a percentage of 62% of marketers agreed that social media helps in developing loyal and devoted fans. A brand looking to establish a stronger bond with its followers can do so by creating engaging content on social media, maintaining frequent contact, and pushing for personalized communication. This kind of loyalty in a business often results in word-of-mouth advertising and brands that have managed to achieve it tend to enjoy long term success, since loyal customers are more likely to stick around and advocate for the brand.
5. Improved sales
Increasing the amount of sales is generally the primary goal of every marketing plan, and social media is here to deliver on its promise. Over half (52%) of marketers surveyed by Statista pointed out that social media marketing directly contributes to improved sales figures. Various social media channels are designed to make purchases way easier through targeted ads, influencer partnerships, or direct-to-consumer shopping integrations like Instagram’s “Shop Now” feature. The smooth transition between social media and e-commerce is there to allow customers enjoy a frictionless shopping experience, and this in turn improves the bottom line for most online businesses if not all.
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