KOCOWA+, a video streaming platform based in the US, has now made Wolves FC as the company’s official streaming partner. There’s more to this partnership than just watching Korean tv shows and the English Premier League soccer. This alliance represents KOKOWA+’s official entrance into exclusive locations like Europe, Australia, and New Zealand as the streaming company gears up for a global expansion. What then happens after this marketing partnership is never dull even for a single moment, just excitement from Korean drama and nonstop action.
KOCOWA’S global play
It’s true that breaking into new markets isn’t as easy as obtaining concert tickets for your favorite K-Pop artist. KOCOWA+ understood this idea perfectly and the company knew it needed a partner with clout to add up to their stellar content. Wolverhampton Wanderers was an easy pick since it’s a club that has a growing number of active fans and that global reach, which include a 95% surge in Korean viewership this season. This partnership means that KOCOWA+ will have its name prominently displayed at the Molineux Stadium and across all Wolve’s digital channels, and this will in turn bring in a whole new set of audience and viewership to the active realm of Korean entertainment.
The Wolves-Korea cultural connection
This partnership is in line with current cultural trends that will bring more than just K-Drama and K-Pop to the screens. Korean content is sweeping the globe at a faster rate and it’s fair to say KOCOWA+ is sitting comfortably at the forefront of this cultural wave. Because of players like Hwang Hee-chan who play for Wolves, the streaming company is able to reach a fan base that is already interested in Korean culture through this partnership. Imagine watching Wolves play on a Saturday early kick off and then diving into the latest K-Drama right away after the final whistle. It’s definitely one of the best feelings ever for the football fans with a Korean pop culture obsession.
The appeal of premium content
KOCOWA+ isn’t playing around anymore, the streaming company is serving its fans with over 40,000 hours of Korean content. The company offers everything from the latest K-Dramas to live K-Pop concerts, which also come with premium and quality subtitles for the international viewers. It’s like having a backstage pass to a full catalog of Korean tv shows and online dramas, and who wouldn’t want that? Wolves supporters will still explore this treasure trove for free of charge through an exclusive 14-day free trial. Anyone with a taste for the dramatic or even dramatic comedies will gain a VIP experience at KOCOWA+ streaming.
Future plans and collaborations
KOKOWA+ and Wolves aren’t just coming together for one season and calling it a day, the two brands are looking to create customized content in the coming years to unite the Wolves’ global fanbase. This partnership can be described as a marketing play that’s in fact designed to create narratives which will resonate with fans worldwide and not just in Korea. The same vision is highlighted by KOCOWA+’s CEO KunHee Park, who briefly states, “We are excited to be able to work with the team (Wolves) to create content for all of our fans.” This actually hints that fans should expect fresh and captivating content that will blur the lines between the genres of sport and tv drama, to create a community that benefits from both fields.
KOCOWA+ teaming up with Wolverhampton Wanderers FC is a good marketing move that will introduce Korean entertainment to the global stage. The streaming company is playing a long game and they’re in to win it, now is the perfect time for anyone to join the KOCOWA+ online subscriber community.
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