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Marketing

16 posts
Beyond Soda: How Coca-Cola Is Adapting to a Health-Conscious Market
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  • Agency
  • Digital
  • Sponsorships

Beyond Soda: How Coca-Cola Is Adapting to a Health-Conscious Market

Coca-Cola Company which is the largest beverage company across the globe has in the recent past been under pressure over the effects of the products that contain sugar. As the…
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Social Commerce: Why TikTok and Instagram Are the New Shopping Malls of 2024
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  • Digital Marketing
  • Marketing
  • Shopping

Social Commerce: Why TikTok and Instagram Are the New Shopping Malls of 2024

Social commerce has moved from being just a trend to a phenomenon that is revolutionizing the retail industry. Social media apps such as TikTok and Instagram which were initially used…
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Benefits of Social Media Marketing Every Brand Should Know in 2024
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  • Digital Marketing
  • Marketing

Here are the Top 5 Benefits of Social Media Marketing Every Brand Should Know in 2024

Social media marketing is and will always be an invaluable tool for companies trying to build their brand, engage with their customers, or even  drive real results in the market.…
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  • Marketing
  • Sponsorships

Lay’s Kickstarts the ‘Beautiful Game’ with a Global Sponsorship Role at the FIFA World Cup 26/27

Soccer fans around the world are in for an exciting partnership with Lay’s, an iconic chip brand which is now stepping up to become the Official Sponsor of the FIFA…
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Kelly Rowland Joins Pepsi to Kick Off New Campaign, “Local Eats Better With Pepsi”
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  • Marketing

Kelly Rowland Joins Pepsi to Kick Off New Campaign, “Local Eats Better With Pepsi”

One name will always pop up when you think of soul food, community, and iconic flavors; the name is Kelly Rowland. The award winning artist has teamed up with Pepsi…
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Silent Luxury: The Art of Subtlety in High-End Marketing Strategies
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  • Marketing

Silent Luxury: The Art of Subtlety in High-End Marketing Strategies

In a world where loud branding and conspicuous consumption once dominated the landscape of luxury, a new trend is quietly emerging among the elite: silent luxury. This concept, which has…
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Legacy Marketing: Building Long-Term Brand Loyalty Across Generations of Wealth
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  • Marketing

Legacy Marketing: Building Long-Term Brand Loyalty Across Generations of Wealth

Brand cognoscenti in the luxury domain, where client acquisition is not a sale but the procurement of lasting valuables and experiences, brand allegiance is an incalculable treasure. Nevertheless, to sustain…
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The Power of Personalization: How Tailored Marketing Strategies Drive Customer Engagement
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  • Marketing

The Power of Personalization: How Tailored Marketing Strategies Drive Customer Engagement

In today’s world of constant online and offline communication, there are so many marketing messages that a consumer is exposed to daily. In this clamor, personalization has been identified as…
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Influencer Marketing in the Digital Age: Best Practices and Pitfalls to Avoid
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  • Digital
  • Marketing

Influencer Marketing in the Digital Age: Best Practices and Pitfalls to Avoid

Today influencer marketing has quickly become one of the significant channels for brands to communicate with their target audience. Social media influencers’ endorsements increase the credibility of products and services…
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Top Social Media Platforms for Boosting Sales Through Links
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  • Media

Top Social Media Platforms for Boosting Sales Through Links

Social Media is now growing into a powerful marketplace where even small businesses can make it big and record huge amounts of sales by just sharing links to their online…
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Featured Posts
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  • James McCoy 3
    James McCoy, PMP: Transforming Project Outcomes Through Effective Leadership
    • April 14, 2025
  • Michelle Nohotima 4
    Michelle Nohotima: How to Empower Individuals with Disabilities to Lead Fulfilling Lives
    • March 11, 2025
  • Kingsley Taylor 5
    Kingsley Taylor: Balancing Brand & Performance Marketing
    • February 28, 2025
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