Commershial Editorial, Author at Commershial

Behind PayPal's New Commercial, Shopping 'Everywhere' with Will Ferrell

PayPal has teamed up with comedy actor Will Ferrell to launch their biggest ever ad campaign in the US, and it’s already creating waves in the American commercial industry. PayPal…

Kelly Rowland Joins Pepsi to Kick Off New Campaign, “Local Eats Better With Pepsi”

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Marketing

Kelly Rowland Joins Pepsi to Kick Off New Campaign, “Local Eats Better With Pepsi”

One name will always pop up when you think of soul food, community, and iconic flavors; the name is Kelly Rowland. The award winning artist has teamed up with Pepsi…

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Adriana Delor’s Three Steps to Get Ahead of Competition

While many companies thrive by sticking to what works, sustained success requires constant reinvention. According to innovation expert Adriana Delor, the key is adopting a “clever as usual” strategy. With…

Silent Luxury: The Art of Subtlety in High-End Marketing Strategies

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Marketing

Silent Luxury: The Art of Subtlety in High-End Marketing Strategies

In a world where loud branding and conspicuous consumption once dominated the landscape of luxury, a new trend is quietly emerging among the elite: silent luxury. This concept, which has…

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Marketing

Legacy Marketing: Building Long-Term Brand Loyalty Across Generations of Wealth

Brand cognoscenti in the luxury domain, where client acquisition is not a sale but the procurement of lasting valuables and experiences, brand allegiance is an incalculable treasure. Nevertheless, to sustain…

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Marketing

Anamaria Meshkurti – A Strong Online Presence to Help You Fundraise

In the world of startup fundraising, your online presence can make or break your chances of securing investor backing. According to tech investor Anamaria Meshkurti of AMVS Capital, founders must…

The Power of Personalization: How Tailored Marketing Strategies Drive Customer Engagement

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Marketing

The Power of Personalization: How Tailored Marketing Strategies Drive Customer Engagement

In today’s world of constant online and offline communication, there are so many marketing messages that a consumer is exposed to daily. In this clamor, personalization has been identified as…

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Influencer Marketing in the Digital Age: Best Practices and Pitfalls to Avoid

Today influencer marketing has quickly become one of the significant channels for brands to communicate with their target audience. Social media influencers’ endorsements increase the credibility of products and services…