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Commershial Editorial

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Kingsley Taylor
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  • Digital Marketing

Kingsley Taylor: Balancing Brand & Performance Marketing

Marketing has evolved considerably over the past decades, yet many companies still operate with an outdated division between brand-building and sales-driving activities. This separation creates blind spots that harm business…
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Daniel Saks
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  • Media

Daniel Saks on Agentic AI: How Smart Software Is Redefining Business Efficiency

The business world has witnessed dramatic shifts in how software serves organizations, from clunky on-premise solutions to cloud-based platforms. Now, a new revolution is brewing: software that works for you,…
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  • Agency

Eunice Torres: Leading Change to Reduce Resistance in Process Improvement Initiatives

Change isn’t just hard – it’s the thing that kills most good business ideas before they ever get off the ground. Bad habits stick around in companies because getting people…
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Christophe Derdeyn’s Guide to Mastering Global Business Cultures

Some business leaders learn about global cultures from books. Christophe Derdeyn learned it in the trenches, spending 25 years building and selling tech companies across continents. His specialty? Helping large…
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Daniel Johnson’s Four Leadership Pillars That Drive Business Growth

Anyone can crunch numbers on a spreadsheet. But Daniel Johnson knows what really moves the needle when scaling a business – it’s not the strategies or capital, it’s how you…
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  • Marketing

Chris Allchin’s Strategy for Managing Fear and Risk

Some problems in business can’t be fixed with spreadsheets or strategy meetings. Fear of failure hits different – it’s personal, it’s constant, and it doesn’t care about your MBA. Chris…
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  • Digital

Janice Robinson Burns: Leveraging DEI for Strategic Advantage in AI

In the fast-paced world of AI and automation, developing a competitive edge requires new perspectives on talent, innovation, and agility. For Janice Robinson Burns, a human capital skills advisor, approaching…
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Beyond Soda: How Coca-Cola Is Adapting to a Health-Conscious Market
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Beyond Soda: How Coca-Cola Is Adapting to a Health-Conscious Market

Coca-Cola Company which is the largest beverage company across the globe has in the recent past been under pressure over the effects of the products that contain sugar. As the…
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The Succession Question: Who Will Lead Berkshire Hathaway After Buffett?
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  • Entertainment
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The Succession Question: Who Will Lead Berkshire Hathaway After Buffett?

Warren Buffett has been the face and a representative of Berkshire Hathaway for many years, making it transition from a textile business to one of the biggest conglomerates in the…
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Why 2024 is the Year of Audio Branding: How Podcasts and Voice Search are Shaping Marketing Strategies
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  • Agency
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Why 2024 is the Year of Audio Branding: How Podcasts and Voice Search are Shaping Marketing Strategies

In 2024, it becomes clear that audio branding is an essential factor in contemporary marketing strategies. As podcasting continues to grow and more consumers begin to use voice search, brands…
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